View some of my sample content strategy projects, including content foundational work on voice and tone and content improvement work for internal content creation processes and updating terminology. My content strategy work varies in scope from spearheading data collection through research to make informed content decisions to identifying process pain points to simplify internal processes. 

Voice persona

Challenge: No clear, distinct voice for the company’s online platform of applications existed, with each content team member writing in a slightly different voice.

Deliverable: Define and document a voice persona to give the platform a clear, distinct voice. 

My role: Lead voice persona efforts using data collected through research. Draft and updated the voice persona and key attributes based on the data.

Tools used: Calendly, Figma, Github, Google suite (Docs, Slides, Sheets), post-it notes/marker and whiteboard, Typeform, Zoom 

Learn more about my voice persona work.

Content operations

Challenge: The technical content team published help content to an outdated, unresponsive help site using internal processes that were outdated and time consuming.

Deliverable: Modernize and create a new content creation and delivery process using newly purchased vendor tools.

My role: Organize the collection of business requirements, explore vendor solutions, and implement a new process for the storage, authoring, and publishing of source files.

Tools used:

  • For project management/vendor onboarding: Confluence, Google suite (Docs, Slides, Sheets), InVision, Jira, Smartsheet
  • For project work: Arbortext editor, Oxygen editor, SDL Component Content Management System (CCMS), Vasont Inspire CCMS, Zoomin Docs portal

Learn more about my content operations work.

Inclusive language

Challenge: Terminology stepped in racism and ableism was used throughout the company’s online platform, code base, technical content, and marketing material.

Deliverable: Create a problematic and replacement terminology list, sharing it across the organization, and track the progress of correcting the terminology across the organization.

My role: Initiate, oversee, and track the progress towards removing problematic language throughout all organizations within the company

Tools used: Confluence, Google Sheets, Jira, plus various source files for replacement of terms

Learn more about my inclusive language work.